Hall of Practitioners - IBM World of Watson



Information Architecture

Interaction Design

UI Design


Becca Elmo

Zach Stowell

Dante Passera

Rebecca Dole

John Kaplan

Kelsey Atkins

Dave Baeulmer


While at Centerline Digital, I worked on a team to design and develop two interactive touch screen experiences for the IBM z14 launch in 5 cities around the world.

The three interactive experiences were a part of a larger experience for the launch of a new server for the z Systems branch of IBM. I was personally responsible for the information architecture, user experience, interactive design and UI design for two of the experiences.

Zone 1 - This experience allows the user to mix and match different viable services to create an app.

Zone 2 - This experience gives the user the opportunity to unveil a personality and behavior type based on how they arrange 3D objects on the screen. The end result compares those results with the information gathered at registration to reveal insights from the two, mimicking IBM Watson insight capabilities.